Top 250+ Solved Copywriting MCQ Questions Answer
Q. In the Inverted Pyramid writing style, where are the "Important Details" written?
a. In the first sentence
b. After the lead sentence
c. At the very end of the story
d. highlighting the climax
Q. One of the elements in the radio ad that have a function to give a sign that there are two sounds passing each other is called?
a. Off Mike
b. Cross Fade
c. Fade In
d. In-Up-Down-Under
Q. At what stage does he say you should begin to be self-critical?
a. Elaboration
b. Evaluation
c. Incubation
d. Insight
Q. Stories about softer topics that may include news, sports, fashion, and politics are called…
a. Feature stories
b. Prime stories
c. Live Events stories
d. Investigative stories
Q. ........is an independent business organisation which undertakes the work of planning, preparing and executing advertising campaigns.
a. Client
b. Media
c. a company
d. As agency
Q. The creative strategy and the key execution details are spelled out in a document called:
a. A Marketing Brief
b. A media Brief
c. A Financial Brief
d. A creative brief.
Q. What is narrative radio ad copy means?
a. The ads that made in a story and the talents or announcer telling about the benefits of product, how to use the product, and where the product can be obtained
b. A form of radio ad that conveys messages in the form of short duration songs
c. A form of radio ad that only shows the conversation of one person only
d. The ads that using a straight to the point approach or directly to the purpose of the radio ads
Q. Who is the target audience?
a. a group of people who are most likely to want the product being advertised
b. a group of people who are responsible for producing something
c. a group of people who are in charge of the company advertising
d. a group of people who loiter around in the malls
Q. What is a slogan?
a. An announcement promoting a product and aiming to sell it
b. A symbol used to to represent a brand
c. a musiccal cord
d. A short phrase to help people remember a brand or product
Q. A "Beat" is…
a. A feature story for make up artists.
b. A rhythm that you hear when reading an article.
c. A technique used to interview people.
d. An area of specialization for a reporter.
Q. Creativity is also an attitude: the ability to:
a. Accept change and newness
b. Accept change, a willingness to play with ideas and possibilities,
c. Accept change and newness, a willingness to play with ideas and possibilities, a flexibility of outlook, the habit of enjoying the good, while looking for ways to improve it.
d. Enjoy the good, while looking for ways to improve it.
Q. One of the department in advertising agency who’s take a responsibility to a whole advertising campaign and have a direct relationship with the client is called?
a. Media Department
b. Account Director
c. Account Executive Department
d. Creative Department
Q. An advertisement that been delivered by the presenter in the middle of the program or event and including with some demonstration of the advertised product is called ?
a. Testimonial
b. Caption
c. Ad libs
d. Filler
Q. Which of the following is an example of style?
a. Education
b. social media
c. advertisement
d. print