Top 250+ Solved Copywriting MCQ Questions Answer
Q. What type of stories dig deeper into the "Why" behind the "What"?
a. Feature Stories
b. Investigative Stories
c. Event Stories
d. Updates
Q. Which part of the plot ties up loose ends?
a. climax
b. resolution
c. falling action
d. rising action
Q. Good copywriting is about highlight the benefits not the...
a. profit
b. risk
c. Features
d. Cost
Q. regular __________ should be conducted to maintain good rapport between the client & agency
a. parties
b. breaks
c. fights
d. meetings
Q. This rule that journalists abide by, attempts to answer six questions with their reporting.
a. Five W's and H Rule
b. The Rule of Thirds
c. Five H's and W
d. Sunny 16 Rule
Q. Which of the following provides informational or educational articles?
a. Magazine advertising
b. Magazine content
c. Fliers
d. Social Media
Q. According to the segment, brochures should NOT contain which of the following?
a. Scannable content
b. Full sentences
c. Formal layout
d. A hook
Q. Copywriting is the composition of:
a. Headings of advertisements
b. Headings and sub-headings of advertisements
c. Headings, sub-headings and the body copy of advertisements
d. Headings, sub-headings and the body copy of advertisements, catalogues or brochures.
Q. _____________ appeals are those directed towards emotional response to a threat that expresses some sort of danger
a. Fear
b. Emotional
c. Humor
d. Rational
Q. ____________ appeal make consumers laugh and create an emotional link with the product.
a. Smile
b. Laugh
c. Humour
d. Popularity
Q. What step makes design thinking different than the engineering design process?
a. Define
b. Empathize
c. Ideate
d. Prototype
Q. ....... is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.
a. reach
b. frequency
c. impact
d. incidence point
Q. What is the stage called when the idea is fully transformed in the Creative Process Model?
a. Implementation
b. Illumination
c. Incubation
d. Preparation