Top 50+ Solved Target Marketing MCQ Questions Answer
Q. ______________ is not a commercial advertising
a. Consumer ad
b. Industrial ad
c. Trade ad
d. Shortage ad
Q. In ______________ appeals are emotional
a. Consumer promotion
b. Advertising
c. Dealer Promotion
d. All of these
Q. Which of the following is not a main objective of personal selling ?
a. generate sales
b. build awareness and appreciation for the product
c. create personal contact
d. none of these
Q. Which of the following is not an element of Social marketing mix?
a. Product
b. Price
c. Distribution
d. People
Q. Word of mouth marketing through electronic channels like email, internet etc is known as______________.
a. Internet
b. digital
c. email
d. viral
Q. EFT means
a. Electronic fund transfer
b. Efficient fund transfer
c. Eligible fund transfer
d. None of these
Q. The concentration of all marketing efforts on one selected segment within the totalmarket.
a. Undifferentiated Marketing
b. Differentiated Marketing
c. Concentrated Marketing
d. Customised or Personalised Marketing
Q. An organisation directs its marketing efforts at two or more segments by developing amarketing mix for each segment.
a. Total market approach
b. Concentration approach
c. Multi-segment approach
d. None of these