Top 50+ Solved Distribution Management MCQ Questions Answer
Q. When a firm sets a very low price for one or more of its products with the intention'ofdriving its competitors out of business.
a. Predatory Pricing
b. Economy Pricing
c. Psychological Pricing
d. Penetration Pricing
Q. ______________ marketing uses telecommunication devices to reach prospective customers
a. Direct marketing
b. Telemarketing
c. Catalogue marketing
d. All of these
Q. ______________ is a system of selling goods directly to customers through a network of selfemployed people
a. Multilevel marketing
b. Whole sale marketing
c. Vertical marketing
d. None of these
Q. Sorting and grading of goods is considered as the function of
a. Wholesalers
b. Retailers
c. Managers
d. None of these
Q. ______________ is a system of branch shops operated under a centralized management anddealing in similar lines of goods.
a. Super market
b. Multiple shops
c. Self service store
d. None of these
Q. ______________ is a retailer who has fixed place of business in a locality but goes onchanging his place to exploit the market opportunities.
a. Cheap-jacks
b. Hawkers
c. Market traders
d. None of these
Q. If the product passes through a longer channel of distribution, the marketer will have togive importance to
a. Advertising
b. Personal selling
c. Direct selling
d. None of these
Q. When the advertisement is to create an image or reputation of the firm, it is a case of
a. Product advertisement
b. Institutional advertisement
c. Reminder advertising
d. None
Q. ______________ refers to duplicating the brand image of one product of promote anotherproduct of the same brand.
a. Surrogate advertising
b. Shortage advertising
c. Advocacy advertising
d. None of these
Q. USP stands for
a. Universal Service Provider
b. Upper Service position
c. Unique Selling Proposition
d. None Of these
Q. ______________ type of advertisement is used when the product enters into growth stage ofPLC
a. Selective advertising
b. Reminder advertising
c. Primary advertising
d. None of these
Q. In marketing, MRP stands for
a. Managing public relation
b. Marketing public relation
c. Monitoring public relation
d. none of these
Q. Markets popularly known as haats and shandies are ______________ markets.
a. Rural
b. Urban
c. National
d. none of these
Q. Marketing research is a part of ______________ stage of rural marketing strategy.
a. Planning
b. execution
c. feedback
d. none of these