Top 50+ Solved Distribution Management MCQ Questions Answer
Q. Introducing a product at low price and increasing the price once the brand succeeds isknown as ______________ Pricing.
a. Penetration
b. skimming
c. going rate
d. none of these
Q. ______________ was first used by Eugene J Kelly.
a. Demarketing
b. meta marketing
c. mass marketing
d. mega marketing
Q. In Japan ______________ .marketing is known as ‘Kuchikomi'.
a. Word of mouth
b. viral
c. guerilla
d. morph
Q. Marketing to babies in the womb is ______________ marketing.
a. Galimatias
b. viral
c. guerilla
d. morph
Q. Buying and selling over the internet is known as ______________
a. E-marketing
b. E-business
c. E-commerce
d. none of these
Q. A financial instrument which can be used more than once to borrow money or buy goodsand services on credit is ______________
a. debit card
b. credit card
c. smart card
d. none of these
Q. A security tool to verify the authenticity of the message and claimed identity of thesender and to verify the message integrity is
a. encryption
b. firewalls
c. digital certificates
d. digital signature
Q. The private content of a transaction, if unprotected can be intercepted when it goesthrough the route over the internet is called ______________
a. Spoofing
b. Unauthorized disclosure
c. Eavesdropping
d. Phishing
Q. The concept of marketing mix was developed by
a. Philip Kotler
b. Stapleton
c. N.H Borden
d. Albert W Emery
Q. Market where there is no physical delivery of goods
a. Future market
b. Spot market
c. Perfect market
d. None of these