Top 50+ Solved Advertising 1 MCQ Questions Answer
Q. In a small market ______________ is better
a. Three level channel
b. Two level channel
c. Direct marketing
d. All of these
Q. Direct marketing is found more suitable to which of the following products?
a. Agriculture products
b. TV
c. Shoes
d. Vacuum cleaner
Q. ______________ is not a vertically integrated channel
a. Admininisterd
b. Contractual
c. Corporate
d. None of these
Q. ______________ is not included in the product factor
a. Physical nature
b. Technical nature
c. Suitability
d. None of these
Q. If goods directly move from producer to consumer, it is known as
a. One level channel
b. Zero level channel
c. Two level channel
d. None of these
Q. Selling includes ______________
a. Advertising
b. Transfer of title from the seller to the buyer
c. Sales promotion
d. None of these
Q. ______________ is not a step in advertising campaign
a. Market analysis
b. Determining ad Objectives
c. Selecting ad media
d. Supply of goods
Q. ______________ is not a consumer promotion scheme
a. Samples
b. Advertising material
c. Coupons
d. Rebates
Q. Dealer promotion is also known as
a. Trade promotion
b. Goods promotion
c. Commerce promotion
d. None of these
Q. The process of direct communication between the sales person and a prospect is called
a. Personal selling
b. Direct marketing
c. Advertising
d. None of these
Q. ______________ is all the written or spoken matter in an advertisement expressed in words orsentences and figures designed to convey the message.
a. Matter
b. ad medium
c. ad copy
d. none of these
Q. A major portion of the rural population consists of ______________ income groups.
a. Low
b. high
c. medium
d. all of these
Q. General rural markets where rural /tribal people gather once or twice a week on a fixed dayto exchange/to sell their produce is called ______________
a. Regular periodic market
b. Seasonal market
c. Daily market
d. Rural market
Q. Permanent rural market with continuous trading activity is called ______________
a. Regular periodic market
b. Seasonal market
c. Daily market
d. Rural market
Q. Rural consumers are ______________
a. Price sensitive
b. less price sensitive
c. quality conscious
d. none of these