Top 50+ Solved Industrial Marketing MCQ Questions Answer
Q. When there is a large potential market for a product, the firm will adopt.
a. Skimming price policy
b. Penetration price policy
c. Premium price policy
d. None of these
Q. Transport system creates ______________ utility.
a. Place utility
b. Time utility
c. Customer utility
d. All of these
Q. ______________ is called shopping by post
a. Self service
b. Mail order Business
c. Retail chain
d. None of these
Q. ______________ are those who obtain title to goods with a view to selling them at profit
a. Merchant middlemen
b. Agent middle men
c. Facilitators
d. All of these
Q. Which company is the pioneer in the direct marketing ?
a. Cypla
b. Avon cosmetics
c. Johnson & Johnson
d. Eureka Forbs
Q. ______________ channel is one in which two or companies join together to exploit amarketing opportunity either by themselves or by creating an independent unit
a. Horizontal channel
b. Vertical channel
c. Cross channel
d. None of these
Q. The retailer sells goods in ______________
a. Huge quantity
b. Small quantity
c. Not sufficient
d. None of these
Q. ______________ retailers open their shops on fixed days or dates in a specified area.
a. Hawkers
b. Kiosks
c. Market traders
d. None of these
Q. Advocacy advertising is also called
a. Support advertising
b. Rapport advertising
c. Cause advertising
d. None of these
Q. ______________ is not a post test to evaluate advertising effectiveness
a. Real Test
b. Opinion research
c. Association test
d. Portfolio test
Q. ______________ is not a sales force promotion scheme.
a. Bonus to sales force
b. Slotting allowance
c. Sales force contests
d. None of these
Q. Which of the following is not a sales promotion tool
a. Discount
b. Dealer contest
c. Advertisement
d. Consumer contest
Q. ______________ is not a feature of advertising
a. It helps in stimulating sales
b. It may be oral or written
c. It reduces sales
d. None
Q. Many companies are now turning their attention to ______________ markets.
a. Urban
b. Rural
c. world
d. none of these