Top 50+ Solved Marketing Control MCQ Questions Answer
Q. Brands owned and developed by producers are known as
a. Manufacturer brands
b. Individual brands
c. Family brands
d. Dealer
Q. Which is not a level of brand loyality.
a. Brand preference
b. Brand recognition
c. Brand insistence
d. Brand equity
Q. ______________ goods are purchased without any planning or search effort.
a. Staple
b. Impluse
c. Emergency
d. None of these
Q. Setting price on the basis of the total cost per unit is known as ______________
a. Cost Based Pricing
b. Demand Based Pricing
c. Competition Based Pricing
d. Value Based Pricing
Q. Which of the following is a method of Competition Based Pricing
a. Going Rate Pricing
b. Sealed Bid Pricing
c. Customary Pricing
d. All of these
Q. Which of the following is not a method of cost based pricing
a. Cost Plus Pricing
b. Marginal Cost Pricing
c. Differential Pricing
d. Target Pricing
Q. Where sellers combine several products in the same package is known as ______________
a. Psychological Pricing
b. Captive Product Pricing
c. Product Bundle Pricing
d. Promotional Pricing
Q. The five product levels constitute a ______________. At each level more customer value isadded.
a. customer-augmented product
b. customer consumption system
c. customer value-hierarchy
d. customer-perceived value
Q. In maturity stage of product life cycle, cost per customer is:
a. High
b. Average
c. Low
d. Moderate
Q. If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on ______________.
a. emotional attachment
b. brand awareness
c. advertising expenditure
d. price
Q. A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:
a. a manufacturer's brand
b. an own label brand
c. a no-frills brand
d. a generic brand
Q. Pricing cues such as sale signs and prices that end in 9 become more influential when______________.
a. consumer price knowledge is poor
b. items are purchased frequently
c. items have been on the market a long time
d. prices are consistent year-round
Q. If demand hardly changes with a small change in price, we say that the demand is ______________.
a. equal
b. marginal
c. inelastic
d. elastic
Q. The best strategy used for snack foods, soft drinks, candies and gum is
a. Exclusive distribution
b. Selective distribution
c. Intensive distribution
d. None of the above
Q. The challenge for marketers in building a strong brand is ______________.
a. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
b. pricing the product at a point that maximizes sales volumes
c. minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
d. retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads