Q. The challenge for marketers in building a strong brand is ______________. (Solved)

1. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge

2. pricing the product at a point that maximizes sales volumes

3. minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience

4. retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads