Top 50+ Solved Target Marketing MCQ Questions Answer
Q. Anything that has the ability to satisfy a consumer need is known as ______________
a. Price
b. Package
c. Product
d. Promotion
Q. Market where demand for goods is greater than supply.
a. Buyers market
b. Sellers market
c. Retail market
d. Wholesale market
Q. Marketing Environment is
a. Largely uncontrollable
b. Changing fast
c. Influencing marketing decisions
d. All of these
Q. Social class is an element of ______________ factor
a. Social
b. Cultural
c. Personal
d. Economic
Q. Civil engineers designing flats, villas, bridges etc.are an example of.
a. Undifferentiated Marketing
b. Differentiated Marketing
c. Concentrated Marketing
d. Customised or Personalised Marketing
Q. Positioning by emphasising the special attributes and benefits of the product is known as______________
a. Positioning by Product Attributes and Benefits
b. Positioning by Brand Endorsement
c. Positioning by use, Occasion and Time
d. Positioning by Corporate Identity
Q. Products designed to meet global segments
a. Local Products
b. Multinational Products
c. International Products
d. Global Products
Q. Which of the following is not a component of brand equity.
a. Brand awareness
b. Brand association
c. Brand loyality
d. Brand cohorts
Q. American expression for fast moving consumer goods is ______________ goods.
a. Brown
b. White
c. Red
d. Orange
Q. After sales service is part of.
a. Core product
b. Augmented product
c. Tangible product
d. None of these
Q. Which of the following is not a factor influensing pricing policy
a. Cost
b. Competitors
c. Business objectives
d. None of these
Q. Departmental store is an example of
a. Second hand goods seller
b. Large scale retailer
c. Multiple shop
d. None of these
Q. ______________ means the set of marketing intermediaries through which the goods flowfrom the producer to consumer.
a. Channel of distribution
b. Direct marketing
c. Intensive distribution
d. None of these
Q. The three major types of non store retailing are direct selling, direct marketing and______________
a. Automatic vending
b. Self service store
c. Retail chain
d. None of these
Q. If marketing is done through information and ordering machine placed in stores, it isknown as
a. Kiosk marketing
b. Television marketing
c. Tele marketing
d. All of these