Q. J.A Howard gave a formula for ‘’Behavioral Equation” B=P*D*K*VWhat V stands for? (Solved)
1. response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier
2. predisposition or the inward response tendency, that is, force of habit
3. present drive level
4. intensity of all cues: triggering, product, or informational
- d. intensity of all cues: triggering, product, or informational