Top 150+ Solved Product Design and Value Engineering MCQ Questions Answer
Q. All of the following are major external sources of new-product ideas, except which one?
a. Companies can conduct surveys or focus groups to learn about consumer needs and wants.
b. Competitors are a good source of new-product ideas.
c. Some companies employ creative approaches, including both "method and madness" in helping them to generate new product ideas.
d. Good ideas come from watching and listening to customers.
Q. All of the following are accurate descriptions of new product ideas, except which one?
a. New product development starts with idea generation.
b. Some companies use brainstorming exercises that expand people's minds and generate new ideas around the client's problem.
c. At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window.
d. Customers must be careful not to rely too heavily on customer input when developing new products.
Q. Some companies have installed a(n) _____ that directs the flow of new ideas to a central point where they can be collected, reviewed, and evaluated.
a. new-product development team
b. idea management system
c. computer system
d. satellite system
Q. In order to install an idea management system, whereby all ideas are directed to a central point, a company can do any or all of the following:
a. Appoint a respected senior person to be the firm's idea manager.
b. Create a cross-functional idea management committee comprising of people form R&D, finance, engineering and operations to meet and evaluate new product ideas.
c. Reward employees through formal recognition programs.
d. All of the above are legitimate ways to systematically collect ideas.
Q. The purpose of _____ is to generate a large number of ideas.
a. idea screening
b. idea generation
c. concept development and testing
d. marketing strategy development
Q. The first idea reducing stage is _____ , which helps spot good ideas and drop poor ones as soon as possible.
a. idea generation
b. idea screening
c. concept development and testing
d. marketing strategy development
Q. A _____ is a detailed version of the idea stated in meaningful consumer terms.
a. product idea
b. product concept
c. product image
d. test market
Q. A _____ is the way consumers perceive an actual or potential product.
a. product idea
b. product concept
c. product image
d. test market
Q. An attractive idea must be developed into a _____.
a. product idea
b. product concept
c. product image
d. test market
Q. All of the following are accurate descriptions of activities performed in the idea screening stage of new product development, except which one?
a. Idea screening helps spot good ideas and drop poor ones as soon as possible.
b. Companies want to go ahead only with the product ideas that will turn into profitable products.
c. Many companies require their executives to write up new product ideas on a standard form that can be reviewed by a new-product committee.
d. Setting up a toll-free number or Web site for anyone who wants to send a new idea to the idea manager.
Q. ____ calls for testing new-product concepts with groups of target consumers.
a. Concept development
b. Concept testing
c. Idea generation
d. Idea screening
Q. _____ entails testing new-product concepts with a target group of consumers to find out if the concepts have strong consumer appeal.
a. Concept development
b. Concept testing
c. Idea generation
d. Idea screening
Q. Product concepts are presented to consumers during concept testing in any of the following ways, except which one?
a. A word or picture description is presented to consumers.
b. A concrete and physical presentation of the concept will increase the reliability of the concept test.
c. Some companies are using virtual reality to test product concepts.
d. Companies are reluctant to use the Web to test product concepts.
Q. Designing an initial marketing strategy for a new product based on the _____ is called marketing strategy development.
a. new product idea
b. product concept
c. test market results
d. product prototype
Q. The marketing strategy statement in new product development consists of three parts: _____, _____, and _____.
a. idea generation; idea screening; concept development
b. idea generation; concept development; concept testing
c. idea generation; idea screening; idea management
d. target market description; planned product positioning; sales, market share, and profit goals for the first few years.