Q. The marketing strategy statement in new product development consists of three parts: _____, _____, and _____. (Solved)
1. idea generation; idea screening; concept development
2. idea generation; concept development; concept testing
3. idea generation; idea screening; idea management
4. target market description; planned product positioning; sales, market share, and profit goals for the first few years.
- d. target market description; planned product positioning; sales, market share, and profit goals for the first few years.