Top 150+ Solved Product Design and Value Engineering MCQ Questions Answer
Q. _____ involves a review of the sales, costs, and profit projections for a new product to findout whether they satisfy the company's objectives.
a. Idea generation
b. Idea screening
c. Business analysis
d. Concept development and testing
Q. If a product concept passes the _____, it moves into _____.
a. business analysis test; product development
b. concept development stage; product development
c. concept testing stage; product development
d. idea generation stage; product development
Q. Once management has decided on a product concept and marketing strategy, it can next evaluatethe _____ of the proposal.
a. product idea portion
b. product development part
c. business attractiveness
d. commercial viability
Q. In the product concept stage of new-product development, the product is merely a _____.
a. word description
b. crude mock-up
c. drawing
d. all of the above
Q. In the _____ of new-product development, often products undergo rigorous tests to make sure that they perform safely and effectively or that consumers will find value in them.
a. business analysis stage
b. idea generation
c. concept development and testing stage
d. product development phase
Q. _____ is the stage of new-product development in which the product and marketing program are tested in more realistic market settings.
a. Business analysis
b. Idea generation
c. Test marketing
d. Marketing strategy development
Q. All of the following are accurate descriptions of test marketing, except which one?
a. Test marketing is the stage at which the product and marketing program are introduced into realistic market settings.
b. Test marketing by consumer-packaged goods firms has been increasing in recent years.
c. Test marketing costs can be high, and it takes time that may allow competitors to gain advantages.
d. Companies often do not test market simple line extensions.
Q. Introducing a new product into the market is called _____.
a. test marketing
b. new product development
c. experimenting
d. commercialization
Q. A company getting ready to launch a new product must make several decisions. However, the company must first decide on _____.
a. whether to launch the product in a single location
b. whether to launch the product in a region
c. whether to launch the product into full national or international distribution
d. timing of the new product introduction
Q. _____ is a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage.
a. Team-based product development
b. Simultaneous product development
c. Sequential product development
d. Product life-cycle analysis
Q. In order to get their new products to market more quickly, many companies are adopting a faster, team-oriented approach called _____.
a. sequential product development
b. simultaneous product development
c. commercialization
d. introduction timing
Q. All of the following statements are accurate descriptions of the simultaneous product development approach to new product development, except which one?
a. The simultaneous product development approach is also known as collaborative product development.
b. Company departments work closely together through cross-functional teams.
c. Companies assemble a team of people from various departments that stay with the new product from start to finish.
d. Companies often pass the new product from department to department in each stage of the process.
Q. All of the following are accurate descriptions of new-product development approaches used by companies in the commercialization phase of the process, except which one?
a. New-product development teams in the simultaneous approach tend to stay with the new product from start to finish.
b. In the simultaneous approach, top management gives the product development team general strategic direction but no clear-cut product idea or work plan.
c. In order to get their new products to market more quickly, many companies are adopting a faster approach called sequential product development.
d. The simultaneous team-based approach can be riskier and more costly than the slower, more orderly sequential approach.
Q. All of the following are limitations of the simultaneous team-based approach to new-product development, except which one?
a. Superfast product development can be riskier and more costly than the slower, more orderly sequential approach.
b. This approach often creates increased organizational tension and confusion.
c. The objective of this approach is to ensure that rushing a product to market doesn't adversely affect its quality.
d. Top management gives the product development team a clear-cut product idea or work plan.
Q. All of the following statements accurately reflect the requisites of new-product success, except which one?
a. Thinking of a few good ideas, turning them into products, and finding customers for them.
b. A systematic approach for finding new ways to create value for target consumers, from generating and screening new-product ideas to creating and rolling out want-satisfying products to customers.
c. New-product success requires a total-company commitment.
d. At firms known for their new-product success, their culture does not encourage, support, and reward innovation.