Top 150+ Solved Product Design and Value Engineering MCQ Questions Answer
Q. The team-based new-product development approach is faster because departments work closely together through _______.
a. a step-by-step process
b. departmentalization
c. team efforts
d. cross-functional teams
e. the help of a consultant
Q. Under what circumstances might it be wise for a company to do little or no test marketing?
a. When the product has no substitutes and is new in its category.
b. When a new product requires a major investment.
c. When the costs of developing and introducing the product are low.
d. When management is not sure of the product.
e. When management is not sure of the marketing program.
Q. What are the two ways that a company can obtain new products?
a. line extension and brand management
b. service development and product extension
c. new-product development and acquisition
d. internal development and merger
e. market mix modification and research and development
Q. Which of the following cannot be described by the PLC concept?
a. brand
b. styles
c. product image
d. product form
e. product class
Q. Which of the following costs is most likely associated with the commercialization stage of newproduct development?
a. identifying target markets
b. developing a prototype of the product
c. building or renting a manufacturing facility
d. paying groups of target consumers for product feedback
e. determining the product's planned price, distribution, and marketing budget
Q. Which of the following is not a potential cause of the failure of a new product?
a. ineffective advertising
b. an underestimated market size
c. an incorrectly positioned product
d. a poorly designed product
e. higher than anticipated costs of product development
Q. Which of the following is a disadvantage of a team-based approach to new-product development?
a. Organizational confusion and tension can be a part of the process.
b. The development effort is not as effective because of team members' lack of expertise.
c. The process does not work with the shorter life cycles of many of today's products.
d. It takes longer to get the right products to market.
e. Levels of risk can be more easily controlled.
Q. Which of the following is necessary for successful new-product development?
a. a market pioneer mindset and a holistic approach
b. an innovation management system and sequential product development
c. a team-based, innovation-management approach
d. a customer-centered, team-based, systematic approach
e. a holistic and sequential product development approach
Q. Which of the following is perhaps the most important external source of new-product ideas?
a. engineers
b. distributors and suppliers
c. competitors
d. customers
e. trade magazines, shows, and seminars
Q. Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
a. introduction
b. phase-in
c. decline
d. maturity
e. growth
Q. Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except ________.
a. the firm's executives
b. customers
c. trade shows and magazines
d. competitors
e. suppliers