Q. All of the following are accurate descriptions of new product ideas, except which one? (Solved)
1. New product development starts with idea generation.
2. Some companies use brainstorming exercises that expand people's minds and generate new ideas around the client's problem.
3. At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window.
4. Customers must be careful not to rely too heavily on customer input when developing new products.
- c. At the beginning of the process, carefully scrutinize each idea and throw far-fetched and impractical ones out the window.