Top 50+ Solved Graphics and Animation in Advertising MCQ Questions Answer
Q. Which of the following is not an example of persuasive advertising:
a. persuading customers to receive a sales call
b. encouraging the customer to purchase now
c. building brand preference
d. explaining how the product works
Q. A specific coordinated advertising effort on behalf of a particular product or servicethat extends for a specified period of time
a. campaign
b. trial
c. marketing
d. commercial
Q. Advertising that is set in small type and arranged according to categories or interests
a. display ads
b. classified ads
c. testimonial ads
d. banner ads
Q. The process of reserving time or time periods with a station or network; checking onavailable advertising time.
a. free time
b. cross time
c. clear time
d. reserved time
Q. The highest possible rate for advertising time or space.
a. gross rate
b. consumer rate
c. ad rate
d. cost
Q. __________ are programs in which a manufacturer pays a percentage of a retailer'slocal advertising expense for advertising the manufacturer's products.
a. trade promotion programs
b. consumer promotion programs
c. cooperative advertising programs
d. cause-related marketing programs
Q. In planning and obtaining publicity, a frequently used tool is the __________, which isan announcement regarding changes in the company or the product line.
a. trade show
b. news release
c. infomercial
d. double-page spread
Q. Sampling is an appropriate strategy for which type of products?
a. products which are classified as shopping goods
b. products in the decline stage of their product life cycle
c. commodity products like salt, sugar, and baking soda
d. products which are in the introductory stage of the product life cycle
Q. A/An __________ made up of the company’s own advertising staff may provide fullservices or a limited range of services.
a. intrafirm agenc
b. in-house agency
c. promotional department
d. full-service agency
Q. Which of the following is the definition for purchase frequency?
a. the amount of time between trial and first repeat purchase of a given product
b. the amount of time it takes each generation to enter the product life cycle
c. how often a consumer will try a competitive brand before returning to the original choice
d. the more frequently the product is purchased, the less repetition is required
Q. Which of the following statements about magazines as an advertising medium istrue?
a. magazines have distinct profiles for well-defined target audiences
b. some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage
c. magazine ads can convey complex information
d. all of these
Q. One reason for using radio as an advertising medium is
a. its high cost
b. its long lead time required for the placement of an ad
c. its inability to use humour
d. it is segmented
Q. Program-length (30-minute) advertisements that take an educational approach tocommunication with potential customers are called
a. advertorials
b. infomercials
c. intrusionaries
d. advocacy ads
Q. Three commonly used trade promotions are
a. coupons, rebates, and discounts
b. allowances and discounts, cooperative advertising, and training of distributor's sales forces
c. cooperative advertising, merchandise allowances, and points-of-purchase displays
d. allowances and discounts, consumer promotions, and merchandise allowances
Q. AdSense is,
a. an advertising agency
b. set of regulations and standards in advertising
c. google’s advertising programme to display ads in web pages
d. awareness programme introduced to give advices about the advertising tendencies to the consumers