Top 50+ Solved Graphics and Animation in Advertising MCQ Questions Answer
Q. The possible exposure of the advertising message to one audience member,
a. impression
b. hit
c. grp
d. exposure rate
Q. ‘Art’ in advertisement implies,
a. the whole visual presentation
b. the traditional or modern art forms used in an advertisement
c. graphics and animations used in an advertisement
d. the ambience created to present an idea through an advertisement
Q. The consumer’s conscious or unconscious decision to repurchase a brandcontinually,
a. decision making
b. consumption rate
c. consumption strategy
d. brand loyalty
Q. INS means;
a. international newspaper society
b. indian national services
c. indian newspaper society
d. indian newspaper services
Q. __________ is defined as the number of different people or households exposed to anadvertisement.
a. scope
b. share
c. reach
d. span
Q. Frequency is defined as the
a. number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program
b. total number of times an advertisement is broadcast on network and cable television or radio
c. number of times an advertisement must be shown before a given percentage of the audience can recall key points of information
d. average number of times a person in the target audience is exposed to an advertisement
Q. Advertisements intended to promote sale of the products by appealing directly tothe consumers/buyers is called,_________
a. consumer advertising
b. consumption advertising
c. retail advertising
d. trade advertising
Q. The ‘hierarchy of human needs’ is a valuable guide in the process of Ad. copyformulation. Who devised it?
a. abraham h. maslow
b. philip lesley
c. paul lazarsfeld
d. leon festinger
Q. __________ is defined as the percentage of households in a market that are tuned toa particular television show or radio station.
a. gross rating points
b. reception rate
c. target audience reach
d. rating
Q. Advertising agencies were first developed for, and still serve, the purpose of
a. increasing the amount of research and decision-making clients need to do
b. mystifying ad purchasing so that clients do not attempt it on their own
c. pushing clients to make rapid decisions
d. simplifying and speeding the purchasing of ads for their clients
Q. Brand names and identity advertising are methods that advertisers use to encourage consumers to
a. reach their demographic potential
b. perceive hidden messages
c. make distinctions among products that are actually very similar
d. satisfy subconscious motivations
Q. Infomercials often resemble other types of television shows, including
a. talk shows
b. live, audience-participation shows
c. news shows
d. all of these
Q. What two major communication channels do marketers use to convey their productto consumers?
a. word-of-mouth and commercials
b. personal and non-personal channels
c. message source and feedback
d. print media and events
Q. DAVP stands for:
a. dictionary of advertising and visual publicity
b. directorate of advertising and visual publicity
c. directory of advertising and visual publicity
d. directory of advanced and vital publicity
Q. Awareness, __________, ___________, preference, ___________ and purchase are thestages consumers move through in terms of buyer-readiness.
a. post-purchase, knowledge, liking
b. liking, attitude, conviction
c. knowledge, liking, conviction
d. knowledge, liking, attitude