Q. Frequency is defined as the (Solved)
1. number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program
2. total number of times an advertisement is broadcast on network and cable television or radio
3. number of times an advertisement must be shown before a given percentage of the audience can recall key points of information
4. average number of times a person in the target audience is exposed to an advertisement
- d. average number of times a person in the target audience is exposed to an advertisement