Top 50+ Solved Graphics and Animation in Advertising MCQ Questions Answer
Q. What is the name of the promotional tool aimed at building good relations with acompany and its publics?
a. publicity
b. public relations
c. advertising
d. promotion
Q. Which of the following is not an aspect of the promotion mix?
a. strategic positioning
b. direct marketing
c. advertising
d. public relations
Q. Which type of advertising objective is the most important for mature products?
a. informative advertising
b. comparison advertising
c. persuasive advertising
d. reminder advertising
Q. _____consists of short-term incentives to encourage the purchase or sale of aproduct or service.
a. a segmented promotion
b. sales promotion
c. advertising
d. a patronage reward
Q. Which type of promotional tool is non-public, immediate, customized, andinteractive?
a. segmented advertising
b. direct marketing
c. brand contacts
d. public relations
Q. ________ define the task that advertising must do with a specific target audienceduring a specific period of time.
a. advertising strategies
b. message decisions
c. advertising campaigns
d. advertising objectives
Q. Developing an effective message strategy begins with identifying ________ that canbe used as advertising appeals.
a. advertising specialties
b. emotions
c. customer benefits
d. sales promotions
Q. Advertising that is usually restricted in size and format and arranged in a groupbased on the mature of product or service advertised is generally referred to as
a. display advertising
b. corporate advertising
c. classified advertising
d. corporative advertising
Q. Which among them is not a function of advertising;
a. eliminate seasonal fluctuations
b. creates confidence in quality
c. balancing consumers’ budget
d. increase in per-capita use
Q. The manufacturer, government body or organization which wishes to haveadvertisements crated and placed:
a. internal publics
b. advertiser
c. consumer
d. accounts
Q. The term used to describe the unique added values and appeal of the brand inrelation to other brands in the same market is,
a. brand positioning
b. brand filling
c. coverage
d. brand value
Q. Writing text for advertisements is called:
a. ad writing
b. art production
c. illustration
d. copy writing
Q. _______is the advertisement, facing editorial pages in magazines and newspapers
a. facing matter
b. advertorial
c. op-ed ads
d. edit page ads
Q. The research which enables an ad agency to better understand how consumers usea product or service is, _________
a. evaluative research
b. strategic research
c. target research
d. consumer research
Q. TGR means,
a. tele group rating
b. television gain rating
c. target group rating
d. television gross rating