Q. Which of the following is the definition for purchase frequency? (Solved)
1. the amount of time between trial and first repeat purchase of a given product
2. the amount of time it takes each generation to enter the product life cycle
3. how often a consumer will try a competitive brand before returning to the original choice
4. the more frequently the product is purchased, the less repetition is required
- d. the more frequently the product is purchased, the less repetition is required