Top 350+ Solved Business Research Methods (BRM) MCQ Questions Answer
Q. Process of obtaining a numerical description of the extent to which a person or object possessessome characteristics
a. Measurement
b. Scaling
c. Questionnaire
d. Interview
Q. Measurement that involves monitoring a respondent’s involuntary responses to marketing stimulivia the use of electrodes and other equipment is called
a. Projective Technique
b. Physiological measures
c. Depth Interviews
d. Multi-dimensional Scales
Q. Validity that reflect whether a scale performs as expected in relation to other variables selectedas meaningful criteriacriteria
a. Criterian-related Validity
b. Content Validity
c. Construct validity
d. Convergent Validity
Q. Scale that indicates the relative position of two or more objects or some characteristics is called
a. Ranking Scale
b. Ordinal Scale
c. Arbitrary Scale
d. Ratio Scale
Q. Method that involves the selection of items by a panel of judges on the basis of their relevance,the potential for ambiguity, and the level of the attitude they represent
a. Cumulative scale
b. Arbitrary Scale
c. Item Analysis
d. Consensus Scaling
Q. Even numbered non-verbal rating scale using single adjectives instead of bipolar opposites iscalled
a. Semantic Differential
b. Multi-dimensional scaling
c. Stapel Scale
d. Standardised Instruments
Q. Instrument’s ability to accurately measure variability in stimuli or response is known as
a. Sensitivity
b. Practicality
c. Generalisablity
d. Economy
Q. 7-point rating scale with end-points associated with bipolar labels that have semantic meaning is
a. Semantic differential scale
b. Constant Sum Scale
c. Graphic Rating Scale
d. Likert Scale
Q. Scale in which the respondent directly compares two or more objects and makes choices amongthem is
a. Ranking Scale
b. Rating Scale
c. Graphic Scale
d. None of these
Q. Scales where respondent is asked to rate an item in comparison with another item or agroup of items each other based on a common criterion is
a. Method of paired comparison
b. Forced Ranking
c. Constant Sum Scale
d. All of the above
Q. Original source from which researcher directly collects the data that has not been previouslycollected
a. Primary data
b. Secondary Data
c. Tertiary Data
d. None of these
Q. Technique in which the respondents and/or the clients communicate and/or observe by useof the internet
a. Online Ethnography
b. Online Interview
c. Online Questionnaire
d. Online Focus Group
Q. Issue to be considered for the secondary data include which of the following
a. Sufficiency
b. Reliability
c. Suitability
d. All of the above
Q. Method that involves recording the behavioural pattern of people, objects and events in asystematic manner to obtain information about the phenomenon of interest
a. Observation
b. Online Survey
c. Schedules
d. Warranty Cards
Q. Technique that allow several members of a hiring company to interview a job candidate atthe same time is
a. Panel Interview
b. Self administered interview
c. Mail Interview
d. Electronic Interview