Q. Word-of-Mouth communication networks are particularly important for service firms because (Solved)
1. Service customers tend to rely more on personal than the non-personal source of information
2. Service firms only offer one brand of service.
3. Service firms can seldom afford to pay for promotional efforts.
4. Service customers tend to rely more on non-personal than personal sources of information
- a. Service customers tend to rely more on personal than the non-personal source of information