Top 150+ Solved Tourism Marketing MCQ Questions Answer
Q. The Direct distribution of a product in market comes under ________________ channel?
a. Single level
b. Two level
c. Direct level
d. None of these
Q. Education, family size, religion etc comes under________________ type of segmentation?
a. Demographic segmentation
b. Political segmentation
c. Geographical segmentation
d. None of these
Q. Which period is called adverse period of marketing?
a. Marketing boom period
b. Market depreciation
c. Demand period
d. None of these
Q. User status is a factor comes under________________ type of segmentation?
a. Physical segmentation
b. Political segmentation
c. Behavioral segmentation
d. None of these
Q. Which one is the larger concept in marketing?
a. Selling concepts
b. Marketing concept
c. Organizational concept
d. Revenue concept
Q. Which kind of research it is, when it focuses the customers?
a. Selling research
b. Demand research
c. Consumer research
d. Product research
Q. Which kind of research it is, when it focuses product?
a. Product research
b. New product research
c. Consumer research
d. Demand research
Q. Objectives of company is an________________ factor affecting pricing?
a. Internal
b. External
c. organizational
d. None of these
Q. Pricing is actually done by________________?
a. Lower level management
b. Top level management
c. Executives
d. Employers
Q. The process of dividing a total market into different ________________ groups is called market segmentation?
a. Buyers groups
b. Producers groups
c. Marketing groups
d. None of these
Q. The process of dividing a total market into different buyers group is called____________?
a. Market segmentation
b. Market groups
c. Markets
d. None of these
Q. Marketing research is a tool to reduce____________?
a. Market group
b. Competition
c. Risk
d. Planning
Q. Market research saves ____________ of people engaging in marketing operation?
a. Energy and time
b. Profit
c. Number of people
d. None of these