Top 150+ Solved Tourism Marketing MCQ Questions Answer
Q. Behavioral segmentation is on the basis of _______________?
a. Economic conditions
b. Customer satisfaction
c. Behavioral variables
d. Social conditions
Q. Psychological segmentation is on the basis of _______________?
a. Humanity factors
b. Psychological factors
c. Behavioral factors
d. None of these
Q. Fill in the blank with suitable option?1. People2.Packaging3.Physical evidence4.__________
a. Process
b. Place
c. Product
d. Price
Q. After decline stage a product can undergo for _______________?
a. New product development
b. Modifications
c. Offers
d. Discount sales
Q. 1st stage of new product development is _______________?
a. Screening of idea
b. Commercialization
c. Generating product ideas
d. Concept development
Q. Which is the correct arrangement of product life cycle?
a. Product development stage, Growth stage, Saturation stage, Decline stage, Introduction stage
b. Introduction stage, Product development stage, Saturation stage, Decline stage
c. None of these
d. Product development stage, Introduction stage, Growth stage, Saturation stage, Decline stage
Q. Write the full form of PLC?
a. Product Life and Customers
b. Product Life Cycle
c. Product Living Cycle
d. None of these
Q. According to PLC, the rate of sales at Development stage will be ?
a. Nil
b. Low sales
c. Peak sales
d. Decline
Q. As per PLC, the rate of sales at Introduction stage is ?
a. High sales
b. Low sales
c. Gradually increasing
d. Peak sales
Q. As per PLC, the rate of sales at Growth stage is ?
a. Gradually increasing
b. Peak sales
c. Decline
d. Nil sales
Q. As per PLC, sales at Saturation stage would be?
a. Peak sales
b. Low sales
c. Decline
d. None of these
Q. As per PLC, cost of product at Development stage?
a. Very high
b. Very low
c. Medium
d. Gradually increasing
Q. As per PLC, the product cost at the rate of Introduction stage must be ?
a. Very high
b. High cost per customers
c. Average cost per customers
d. Low cost
Q. As the information from PLC, the product cost at the rate of Growth stage will be ?
a. Very high
b. High cost
c. Average cost
d. Low