Top 50+ Solved Principles and Practice of Direct Marketing MCQ Questions Answer
Q. The following are the decision variables in direct marketing: Offer, Creative, Media, Timing/sequencing, ______.
a. measurable
b. one-to one communication
c. customer service
d. promotion
Q. One of the _______of direct marketing is effective only when all information about the individual customer is available.
a. disadvantage
b. advantage
c. strategies
d. mass marketing
Q. ________ is a comprehensive approach for creating maintaining and expanding customer relationship.
a. stand-alone
b. customer relationship management
c. databse management
d. market research
Q. One of the main benefits of a Customer Relationship Marketing system is that it smoothens_______ process.
a. mass media approach
b. customer retantion
c. peripheral approach
d. creative component
Q. Direct Marketing is more ______ as compared to other marketing methods.
a. cost effective
b. expensive
c. not useful
d. aggressive
Q. Which of the following aspects are of one to one marketing?
a. customer profile
b. mass production
c. mass distrubution
d. one way communication
Q. Which of the following aspects are of Mass marketing?
a. two way communication
b. customer profile
c. standard products
d. customised market offerings
Q. _____ is the process of selling related, an added item to a customer.
a. cross selling
b. up selling
c. relationship marketing
d. database marketing
Q. Three strategies of Relationship marketing are get found, get followed and ____.
a. get paid
b. get loyalty
c. get potential consumers
d. get rewads
Q. Three stages of consumer lifecycle are_______, customer retention and customer development.
a. customer acquisition
b. customer potential
c. customer research
d. customer profile