Top 50+ Solved Principles and Practice of Direct Marketing MCQ Questions Answer
Q. _______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening media.
a. advertising
b. direct marketing
c. public relations
d. ambush marketing
Q. Direct marketing is a form of marketing that attempts to send its messages directly to consumers, _______ media.
a. without intervening
b. with mass media
c. with advertising media
d. with pr media
Q. Direct Marketing plays a broader role, that of building _______with the customer by communicating with them regularly.
a. short term
b. ocassionally
c. long term relationship
d. generally
Q. Sending a birthday card to consumer is an example of ______.
a. advertising
b. direct marketing
c. public relations
d. mass marketing
Q. Direct marketing has three characteristics namely: Direct Response, _______, build and maintain a database of customers and prospects
a. measurable
b. mass marketing
c. mass media
d. informercials
Q. Communications sent to invite customers to respond - by mail, telephone, Internet, redeemable retail vouchers, etc. is known as _______.
a. direct response
b. maintaining database
c. public relations
d. advertising
Q. The _______framework was extensively used to support the direct marketing concept of the 1950s.
a. mass marketing
b. marketing mix
c. relation marketing
d. segmentation
Q. A _____is an item that is built or produced to satisfy the needs of a certain group of people, it can be tangible or intangible.
a. process
b. physical evidence
c. packaging
d. product
Q. It refers referring to the channel by which a product or services is sold. _____
a. packaging
b. place
c. product
d. process
Q. An essential ingredient to any service provision is the use of appropriate staff is known as _____.
a. process
b. people
c. place
d. product
Q. This refers to the systems used to assist the organisation in delivering the service. ____.
a. place
b. process
c. people
d. promotion
Q. ________is the element of the service mix which allows the consumer again to make judgments on the organisation.
a. process
b. place
c. people
d. physical evidences
Q. E-marketing and online marketing is an example of _____ type of marketing.
a. traditional media
b. non-traditional media
c. promotion
d. direct marketing
Q. ______could be regarded as the “ultimate" Direct marketing approach. As this approach employ no other means to manage the relationship with their customers.
a. stand-alone
b. peripheral
c. mass marketing
d. traditional marketing
Q. Answer in one word: Three approaches in Direct marketing are- Stand-alone, Integrated and ___.
a. perceptual
b. one-to-one
c. peripheral
d. stand-alone