Top 50+ Solved Marketing MCQ Questions Answer
Q. …………. channel is also called as zero level marketing channel.
a. indirect
b. direct
c. vertical
d. multilevel
Q. Good marketing is no accident, but a result of careful planning & ………
a. research
b. strategies
c. selling
d. execution
Q. …………… starts with determining customers’ wants & ends with satisfaction of those wants.
a. product
b. selling
c. marketing
d. promotion
Q. Marketing research acts as ……….. for accurate decision making.
a. facilitator
b. underwriter
c. sponsor
d. guarantor
Q. Appropriate marketing mix would ………….. the profit of an organisation.
a. curtail
b. dwindle
c. increase
d. decrease
Q. A ………….. is the actual container , covering or wrapping to protect the product.
a. design
b. packaging
c. label
d. brand
Q. ………..is the first step in personal selling.
a. cpresentation
b. prospecting
c. approach
d. follow up
Q. Product planning implies devising …….. For the market.
a. products
b. distribution
c. buying
d. selling
Q. ……….. Data is the information about the population.
a. government
b. formal
c. informal
d. census
Q. …………..awards are given to those customers who are eligible to the organisation and product.
a. national
b. jury
c. state
d. patronage
Q. Ethics is a branch of …………… which is concerned with human conduct.
a. psychology
b. physiology
c. philosophy
d. sociology
Q. Sales promotion involves ………….. term incentives given by seller to promote sales.
a. standard
b. short
c. medium
d. long
Q. Buying decision process starts with …………….
a. purchase decision
b. information search
c. evaluating options
d. need identification