Top 250+ Solved Functional Areas of Business MCQ Questions Answer
Q. Which of the following is not considered a type of reseller?
a. Wholesaler
b. Retailer
c. Manufacturer
d. Distributor
Q. The promotion “P” of marketing is also known as
a. Product differentiation
b. Distribution
c. Cost
d. Marketing communication
Q. The skimming , penetration, bargaining, and bundling are decided in the __________________ of marketing mix.
a. Price decisions
b. Place decisions
c. Product decision
d. Promotion decision
Q. Which of the following is not part of marketing communication mix?
a. Telemarketing
b. Public relation
c. Sales promotion
d. Advertising
Q. Which of the following is not included in product decisions?
a. Styling
b. Brand name
c. Warehousing
d. Packaging
Q. Marketing management includes _____ the products and services.
a. Advertising
b. Scheduling
c. Loading
d. All of the above
Q. A set of attributes and conditions buyers normally expect when they purchase a product is knows as
a. Core benefit
b. Basic product
c. Expected product
d. Augmented product
Q. The pricing strategy which sets a very high initial price for the new product so as tomake maximum profits is
a. Discriminating pricing
b. Penetration pricing
c. Psychological pricing
d. Skimming the cream pricing
Q. The mercantile agent that keeps the goods of others for sale is
a. Commission agent
b. Factor
c. Auctioneer
d. Broker
Q. The promotion technique which is not a planned element of a promotion mix is-
a. Advertising
b. Sales Promotion
c. Personal Selling
d. Publicity
Q. The basic steps for product planning and control does not include
a. Plant location
b. Generation of new ideas
c. Screening of ideas
d. Test marketing
Q. The middlemen who link between the manufacturer or producer and retailer
a. Agent
b. Commissioner
c. Wholesaler
d. Auctioneer
Q. A __________ is a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service
a. brand
b. labeling
c. packaging
d. none of the above
Q. Which of the following is the stage of new product development in which the product and marketing program are tested in more realistic market testing?
a. Idea generation
b. Concept development and testing
c. Test marketing
d. Commercialization