Top 150+ Solved Export Marketing MCQ Questions Answer
Q. gives an identity to the exporter and its brands sold in foreignmarkets.
a. branding
b. marking
c. labelling
d. packaging
Q. helps to distinguish the company’s brand among itscompetitors.
a. brand name
b. company name
c. product marking
d. product price
Q. Product price is not directly affected by .
a. costs
b. product nature
c. competitor’s prices
d. quota restrictions
Q. INCO terms refer to .
a. international commercial terms
b. in-trade commercial terms
c. interim compensation
d. international company
Q. The main objective of export pricing is .
a. maximizing the profits
b. applying for government incentives
c. ease in documentation
d. facilitates distribution
Q. Product mix is .
a. a specific category of product line
b. a range of companies’ offerings
c. a part of product depth
d. a restricted line of companies’ offerings
Q. among the following is not an element of branding.
a. brand name
b. logo
c. brand colour
d. country of origin mark
Q. Packaging helps in .
a. protection against damages
b. preservation of quality
c. promotion of product
d. all of the above
Q. refers to creating a distinct image in the minds of the audiencetowards a specific brand.
a. positioning
b. promotion
c. packaging
d. product labelling
Q. Product promotion in export business is mainly done through .
a. advertising
b. publicity
c. salesmanship
d. participation in trade-fairs and exhibitions
Q. is a longer channel of distribution in export business.
a. direct channel
b. indirect channel
c. latitudinal channel
d. longitudinal channel
Q. helps to distribute export goods only through governmentagencies.
a. co-operatives
b. canalizing agencies
c. customs officials
d. consortiums
Q. distribution channel reduces per unit cost of the product inexport business.
a. direct
b. indirect
c. variance distribution
d. binomial distribution