Top 80+ Solved Enterprise Systems MCQ Questions Answer

From 76 to 90 of 100

Q. Building long-term relationships with customers is essential for any business. The application of technology to achieve CRM is a key element of e-business but what does CRM stand for?

a. Customer relationship management

b. Customer retailing management

c. Consumer relationship management

d. Customer resource management

  • a. Customer relationship management

Q. There are different techniques to both initiate and build relationships with customers by using a combination of online and offline techniques. What is the 'customer life cycle' though?

a. Techniques to encourage customers to increase their involvement with an organisation

b. The stages each customer will go through in a long-term relationship with a supplier

c. An approach to building and sustaining long-term business with a customer

d. The answers above are all correct

  • b. The stages each customer will go through in a long-term relationship with a supplier

Q. The four marketing activities within the customer relationship management include customer selection, customer acquisition, customer retention, plus:

a. Customer referrals

b. Customer cross-sell

c. Customer Up-sell

d. Customer extension

  • d. Customer extension

Q. Using digital communications technologies to maximise sales to existing customers and encourage continued usage on online services is known as:

a. Mass customisation

b. Customer-centric marketing

c. Personalisation

d. Electronic customer relationship management

  • d. Electronic customer relationship management

Q. Using the Internet for relationship marketing involves integrating the customer database with websites to make the relationship targeted and personalised. Through doing this there are many benefits to be gained but which of the below is not an advantage?

a. Minimises breadth, depth and nature of relationship

b. Achieve mass customisation of the marketing messages

c. Targeting more effectively

d. Lower costs

  • a. Minimises breadth, depth and nature of relationship

Q. E-commerce managers aim to deliver the most effective mix of communications to drive traffic to their e-commerce sites. The different techniques can be characterised as:

a. Digital media channels

b. Online marketing communications

c. Offline marketing communications

d. All of the above

  • d. All of the above

Q. The use of online and offline promotion techniques to increase the audience of a siteis known as

a. Search engine optimisation

b. Traffic building campaign

c. Quality score

d. Search engine marketing

  • b. Traffic building campaign

Q. Online public relations (or e-PR) should aim to maximise favourable mentions of companies, products, brands, etc which are likely to be visited by target audiences. Which of the following activities fall within the remit of e-PR?

a. Link building including reciprocal links

b. Social networks and online communities

c. Communicating with media (journalists) online

d. All of the above

  • d. All of the above
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