Q. Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications? (Solved)

1. Opt-out facilities to be removed

2. A qualified lead

3. Permission marketing

4. Interruption marketing

  • b. A qualified lead
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