Q. Accepting that a customer has agreed to opt-in to receive further information, with customer profiling the minimum amount of online information that needs to be collected is an e-mail address. What is really required though to decide if the customer is a good potential target for further communications? (Solved)
1. Opt-out facilities to be removed
2. A qualified lead
3. Permission marketing
4. Interruption marketing
- b. A qualified lead