Top 50+ Solved Advertising and Brand Management MCQ Questions Answer
Q. consumer, as per the consumer.
a. Brand attitude
b. Brand positioning
c. Brand relationship
d. Brand image
Q. associations and its personality.
a. Brand attitude
b. Brand positioning
c. Brand relationship
d. Brand image
Q. A strong brand commands
a. Intense consumer loyalty
b. Intense employer loyalty
c. Intense employee loyalty
d. None of the above
Q. In strategic brand management, focus is on
a. Brand positioning
b. Brand marketing
c. Brand performance
d. All of the above
Q. A can be defined as the marketers vision of brand and what is should do
a. Brand exploration
b. Brand promise
c. Brand creation
d. None of the above
Q. The approach of using an established brand to launch a new product is
a. Line extension
b. Brand extension
c. Category extension
d. None of the above
Q. "A lot can happen over coffee", is tagline of:
a. Cafe Coffee Day
b. Starbucks
c. Barista
d. None of the above
Q. …………defines what the brand thinks about the consumer, as per the consumer
a. Brand attitude
b. Brand positioning
c. Brand relationship
d. Brand image
Q. When the same brand name holds several products in different markets, it is known as the
a. Umbrella brand
b. Source brand
c. Multi-brand
d. Range brand
Q. The term brand equity refers to:
a. The value attached to the brand
b. The financial value of a company\s brand
c. It\s level of popularity
d. All of above
Q. Which of the following is a name, term, sign, symbol, design, or a combination of these, that
a. Label
b. Co-brand
c. Brand
d. Product
Q. Using one brand name for several related products is known as which of the following?
a. Family branding
b. Group branding
c. Combination branding
d. Premium branding
Q. Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be
a. Brand growth
b. Brand extension
c. Branding
d. Brand level