Top 350+ Solved Social Media Analytics (SMA) MCQ Questions Answer
Q. What is used for measuring and analyzing transitivity?
a. Clustering Coefficient
b. Local Clustering Coefficient
c. Graph Coefficient
d. Both a and b
Q. What defines a centrality measure for the nodes (webpages) in this web-graph?
a. Eigenvector Centrality
b. Katz Centrality
c. PageRank
d. Group Centrality
Q. In , two nodes are considered similar when they share neighborhoods.
a. structural equivalence
b. regular equivalence
c. Reciprocity
d. None of the above
Q. In , nodes are similar when their neighborhoods are similar.
a. transitivity
b. centrality
c. regular equivalence
d. structural equivalence
Q. Which type of centrality generalizes degree centrality and considers individuals who know many important nodes as central?
a. Eigenvector Centrality
b. Group Centrality
c. Degree Centrality
d. Katz Centrality
Q. Users exhibit different behaviors on social media: and .
a. Individual behavior; Collective behavior
b. Individual behavior; Group behavior
c. User behavior ; community behavior
d. Online user behavior; Group behavior
Q. What are the categories of Individual Behavior?
a. User-User Behavior and User- Community Behavior
b. User-Group Behavior and User-Entity Behavior
c. User-User Behavior, User-Community Behavior and User- Entity Behavior
d. None of the above
Q. In Individual behavior, User-User Bahevior is the behavior individuals exhibit with respect to other
a. entity
b. social media
c. community
d. individuals
Q. In Individual behavior, the target of User-Community behavior is
a. entity in social media
b. community
c. individuals
d. Both a and b
Q. In Individual behavior, the target of User-Entity behavior is
a. individuals
b. community
c. entity in social media
d. user
Q. What is Individual Behavior Analysis?
a. It helps to understand how different factors affect indivdual behaviors observed online.
b. It helps to understand indivdual behaviors in community.
c. It helps to understand behavior of community and entity in social media
d. None of the above
Q. Which type of analysis is used for analyzing content?
a. Link analysis
b. Link prediction
c. Node analysis
d. Text analysis
Q. Users often join different communities in social media; the act of becoming a community member is an example of
a. User-User Behavior
b. User-Community Behavior
c. User-Entity Behavior
d. None of the above
Q. Which are the steps used to perform behavioral analysis?
a. Feature Analysis and Evaluation Strategy
b. Observable behavior, Feature-Behavior Association and Evaluation Strategy
c. An observable behavior, Features, Feature-Behavior Association and Evaluation Strategy
d. Defining features and Observing individual behavior