Top 350+ Solved Social Media Analytics (SMA) MCQ Questions Answer
Q. Data that has been generated with no connection to the Internet, and then registered into a system, which may be accessed via the Internet later called
a. offline originated data
b. online originated data
c. both a & b
d. none of the above
Q. What is one of the big differences between traditional media and social media?
a. participatory production.
b. social media reaches only a few people at a time.
c. the management structure of the companies.
d. traditional media offers no way for audiences to communicate with media producers.
Q. Estimated metrics include …………. which provide the number of times a user has potentially seen a certain piece of content or advertising.
a. views
b. impressions
c. reach
d. all of the above
Q. ____________is a very fragile and unstable way of gathering data, because when anything changes on the web site, the source code is changed,
a. data mining
b. web crawling/scraping
c. both a & b
d. none of the above
Q. It allows a programmer to see a clear structure of the information that is stored in the application Called
a. api
b. program
c. data
d. none of the above
Q. In terms of Facebook's ranking algorithm, what does "weight" refer to?
a. the amount of comments, likes, etc. a content post receives
b. how often a profile produces content
c. how many highly ranked content posts a profile has in a given week
d. how many followers/friends a company has
Q. What is the name of Facebook's Analytics tool?
a. facebook analytics
b. edge rank
c. page rank
d. insights
Q. What is CTR?
a. cost through rate
b. click table rate
c. click through rate
d. clicks through rate
Q. Which of the following clustering requires merging approach?
a. Partitional
b. Hierarchical
c. Naive Bayes
d. None of the mentioned
Q. Which of the following function is used for k-means clustering?
a. k-means
b. k-mean
c. heatmap
d. None of the mentioned
Q. Following are applications of text mining
a. Classification
b. clustering
c. keyword search
d. All Above
Q. In ___________problems nodes in Social n/w associated with labels
a. keyword search
b. clustering
c. Classification
d. mining
Q. Most well-known keyword search algorithm for relational data is _______
a. DISCOVER
b. DBX-plorer
c. None of the above
d. Both A & B
Q. _____________applies authority-based rankingto keyword search on labeled graphs,
a. ObjectRank Algorithm
b. Indexbased map
c. nodekeyword map
d. DISCOVER