Top 50+ Solved Sales Planning and Control MCQ Questions Answer
Q. Which of the following provides the backbone of marketing?
a. Sales forecasting
b. Profit forecasting
c. Market targeting
d. Market segmentation
Q. The types of sales forecasting include
a. Micro forecasting
b. Macro forecasting
c. Both (1) and (2)
d. Minor forecasting
Q. Macro forecasting is concerned with forecasting markets in
a. Fragmentation
b. Segmentation
c. Totality
d. Partiality
Q. Micro forecasting determines
a. Product's market share
b. Price's market share
c. Place's market share
d. Product's price
Q. The type of forecasting is selected on the basis of
a. Degree of accuracy
b. Availability of data
c. Time horizon
d. All of the above
Q. Which of the following is/are the type of sales forecast on the basis of time frame
a. Short range
b. Long range
c. Perspective planning forecast
d. All of the above
Q. Sales forecasting involves study of
a. Sales planning
b. Distribution outlets
c. Consumer needs and demands
d. All of the above
Q. Benchmark' means
a. Sales performance measurement
b. Marks given to salesperson
c. Appraisal
d. Standard values for comparison
Q. The analytics and statistical method of sales forecasting include
a. Extrapolation method
b. Moving average method
c. Time series analysis
d. All of the above
Q. The first stage in creating the sales forecasting is to estimate
a. Market demand
b. Profit
c. Wealth
d. Prospect
Q. The component of sales forecast is/are
a. Sales target
b. Sales budget
c. Both (1) and (2)
d. Sales volume
Q. Sales forecasting can be based on which of the following information?
a. What customers say about the product
b. What customers are actually doing
c. What customers have done in the past
d. All of the above
Q. A common method of preparing sales forecast consists of
a. Prepare a macro economic forecast
b. Prepare on industry sales forecast
c. Prepare a company sales forecast
d. All of the above
Q. Which of the following are included in sales forecasting?
a. Sales pricing
b. Sales planning
c. Distribution channels
d. All of the above
Q. ………….of the following are the steps of traditional selling strategy?
a. Prospective
b. Qualifying
c. Approach
d. All of the above.