Top 50+ Solved News Media Management MCQ Questions Answer
Q. What is primary objective of the ABC?
a. to contact government
b. to cover news
c. to secure accurate circulation figures and data relating to all periodicals and media
d. to circulate news
Q. Which of the following is not type of advertising?
a. editorial
b. advertorial
c. classified ads
d. display ad
Q. Advertising revenue and _______ revenue are backbone of newspaper’s finance.
a. share
b. circulation
c. saving
d. value
Q. For any organisation Financial summary of the year is recorded in _______.
a. record
b. analysis
c. circulation
d. balance sheet
Q. What are 4Ps of marketing mix?
a. product, price, population, place
b. product, price, place, population
c. product, price, place, promotion
d. product, price, population, promotion
Q. What bring different technologies together?
a. advertising convergence
b. product
c. auto
d. digital convergence
Q. In _______ type of ownership owner alone takes all decisions .
a. individual
b. partnership
c. trust
d. corporate
Q. How does Human Resource department appoint employees?
a. through lottery system
b. through recruitment process and interview
c. without any process
d. financial department of company
Q. Define advertising revenue.
a. money given by investors
b. money through shares
c. money calculated by abc
d. money generated by advertising
Q. What is TRP?
a. television regional point
b. television revised points
c. television rise points
d. television rating point
Q. Which among following is not tool of IMC?
a. advertising
b. sales promotion
c. personal selling
d. theory
Q. Financial management is ____for any efficient functioning of business.
a. key
b. loss
c. financial
d. average
Q. When one owner owns media across different platforms is called as______ media ownership.
a. cross
b. straight
c. government
d. individual
Q. Foreign ______ investment brings foreign investors in India.
a. global
b. digital
c. direct
d. duplicate