Top 250+ Solved Functional Areas of Business MCQ Questions Answer
Q. Marketing involves ______activities regarding goods
a. selling
b. advertising
c. sales promotiom
d. all of the above
Q. Marketing mix is the market mechanism consisting of elements like
a. production
b. price
c. place and promotion
d. all of the above
Q. ________ is the costliest form of marketing
a. personal selling
b. advertising
c. sales promotion
d. all of the above
Q. Marketing means
a. transfer of ownership
b. formulation of marketing policies
c. salesmanship and sale promotion
d. all of the above
Q. The characteristics of a product or service that bear on its ability to satisfy stated orimplied customer needs
a. Product feature
b. Product quality
c. Branding
d. Product design
Q. Setting prices across an entire product line
a. Optional-product pricing
b. By-product pricing
c. Product –line pricing
d. Product bundle pricing
Q. ____________means a mark made on commodities to indicate the quality and the manufacturer.
a. Design
b. Brand
c. Style
d. All of the above
Q. A ___________is a person who acts as a link in the channel of distribution.
a. Producer
b. Consumer
c. Middleman
d. None of these
Q. _________implies face to face contact between a seller and a buyer.
a. Sales promotion
b. Personal selling
c. Publicity
d. Advertising
Q. The solution to price competition is to develop a differentiated:
a. Product, price and promotion
b. Offer, delivery and image
c. Package and label
d. International web site
Q. Which one of the following is a key to build lasting relationships with consumers?
a. Price of the product
b. Need recognition
c. Customer satisfaction
d. Quality of product
Q. Which of the following are listed under Production and operation Management functions:
a. Location of facilities
b. Plant layouts and material handling
c. Product design
d. All of the above
Q. Product planning and control is needed to achieve :
a. Effective utilisation of firms’ resources
b. Helps the company to supply good quality products to consumers.
c. Both (a) and (b)
d. None of (a)and (b)
Q. Which production planning function means working out the time that should be required to perform each operation :
a. Scheduling
b. Routing
c. Planning
d. Loading