Top 50+ Solved Advertising and sales Management MCQ Questions Answer
Q. What is the first element that a reader notices in a print add?
a. Copy
b. Illustration
c. Headlines
d. Slogan
Q. …………… is a measure of percentage of people in the target market who are exposed to thead campaign during a given period of time?
a. Reach
b. Qualitative value
c. Format
d. Premium
Q. The internet, direct mail, magazine and radio, all offers advertisers which of the followingadvantages.
a. Audience selectivity
b. Low cost
c. Credibility
d. Flexibility
Q. The advertiser must decide on the …………… or decided media impact, of a message in aspecific medium.
a. Reach
b. Illustration
c. Qualitative value
d. Frequency
Q. For many years ……….. have dominated the media mix used by national advertisers.
a. Radio & TV
b. TV & Magazines
c. Newspaper & Direct mail
d. Radio & Digital media
Q. Sales …………….. encourages a sales force to make a selling effort that is above and beyond thenormal expectations.
a. Contest
b. Quotas
c. Meetings
d. Plans
Q. Sales person’s ………….. is often related to how well he or she meets a sales quota.
a. Profit sharing plan
b. Compensation
c. Sales report
d. Expense report
Q. A(n) ………….. . is a sales persons write up of his or her completed sales activities.
a. Call plan
b. Call report
c. Sales report
d. Expense plan
Q. The sales person meets the customer for the first time in the ……… step of the selling process.
a. Prospecting
b. Qualifying
c. Pre-approach
d. Approach
Q. According to a survey of purchases ……………. And ………….. skill are the most importantquality for a sales person?
a. Listening ; problem solving
b. Presentation ; listening
c. Concern into interpersonal
d. Presentation ; problem solving