Top 50+ Solved Advertising and sales Management MCQ Questions Answer
Q. Strategy of running an advertising campaign over long term is
a. continuous
b. intermittent
c. short
d. reminder
Q. Advertising mainly impacts consumers
a. physically
b. intellectually
c. psychologically
d. sociologically
Q. Harmful/ Banned products of similar names are used inwhich advertising
a. rural
b. to children
c. surrogate
d. mass
Q. Tata Tea Jaago Rey is an eg. Of which type of advertising
a. political
b. rural
c. green
d. social
Q. In setting sales goals SMART means specific, realistic,achievable, timebound and
a. mean
b. measurable
c. mode
d. modern
Q. Any paid form of non-personal and promotion of ideas, goods or services by an identifiedsponsor is called …………….?
a. Sales promotion
b. Direct marketing
c. Personal selling
d. Advertising
Q. Advertising …………… define the task that advertising must accomplish with a specific target audience during a specific period of time.
a. Objectives
b. Budgets
c. Strategies
d. Campaign
Q. What is one of the primary goals of reminder advertising?
a. Maintain customer relationship
b. Build brand preference
c. Restore company image
d. Correct false impression
Q. A product in the maturity stage will often require …………… advertising?
a. Informative
b. Persuasive
c. Reminder
d. Co-operative
Q. Product placement in the television programmes and movies is an example of ……………..
a. Branded entertainment
b. Advertainment
c. Brand contact
d. Pulsing