Top 50+ Solved Advertising and Marketing Research MCQ Questions Answer
From 1 to 9 of 9
Q. Men who read sports magazines are ________. Is an example of ?
a. word completion.
b. sentence completion.
c. question completion.
d. story completion
Q. A technique in which a consumer is asked to assume the role/behaviour of an object or another person.
a. third- person technique.
b. cartoon test.
c. role -play.
d. personification
Q. Questions that ask respondents to provide a rating on a specific matter on a scale of 1-10 or in a scale of ‘poor’ to ‘good’ is an example of which scale?
a. rank order scaling
b. the staple scale question
c. sematic differential scale
d. rating scale questions
Q. What proceeds Analysing and interpreting the outcomes in steps of experimental research methods?
a. reporting results
b. drawing the conclusion
c. measuring the outcomes/ collection of data
d. administration of test/carrying out the study
Q. In census the data is collected through ----------
a. standardised tests
b. interviews
c. secondary data
d. observations
Q. The ____________________ is the basic unit containing the elements of the population to be sampled.
a. sampling frame
b. population
c. sampling
d. sampling unit
Q. A probability sampling technique in which each element in the population has a known and equal probability of selection is known as simple _________.
a. random sampling
b. purposive sampling
c. quota sampling
d. cluster sampling
Q. For Devising a Good Questionnaire
a. technical or specialized words be used
b. use long sentences
c. the wording must be kept simple
d. writing style should be inaccurate.
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