Q. Importance should be given to the servicescape and equipment in the “service factory” as (choose the statement which is false) (Solved)
1. the servicescape provides tangible cues to customers regarding the quality of the service.
2. the servicescape should be safe for customers who would be visiting the service factory.
3. the servicescape and equipment are paid for by the customers.
4. signage in the servicescape is important for customers to negotiate their way in the service
- c. the servicescape and equipment are paid for by the customers.