Q. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers? (Solved)
1. Use of an undifferentiated one-size-fits-all marketing strategy
2. Different pricing strategies for different groups
3. Variations in product offerings to suit the wants of a particular group
4. Study of ethnic buying habits to isolate market segments
- a. Use of an undifferentiated one-size-fits-all marketing strategy