Q. Who formulated the SERVQUAL Scale? (Solved)
1. Zeithmal and Bitner
2. Zeithmal and Berry
3. Zeithmal, Parsuraman and Bitner
4. Zeithmal, Parsuraman and Berry
- c. Zeithmal, Parsuraman and Bitner
1. Zeithmal and Bitner
2. Zeithmal and Berry
3. Zeithmal, Parsuraman and Bitner
4. Zeithmal, Parsuraman and Berry