Q. In terms of media planning, which of the following refers to effective reach? (Solved)
1. The duration of an advertising message or campaign over a given period of time
2. The average number of times individuals or homes are exposed to the medium
3. The total size of the audience for a set of ads or an entire campaign
4. A measure of the number or percentage of the audience who receive enough exposures to truly receive the message
- d. A measure of the number or percentage of the audience who receive enough exposures to truly receive the message