Q. In terms of message-distribution objectives, which of the following is a definition of reach? (Solved)
1. It refers to a measure of the intensity of a schedule based on repeated exposures to the medium.
2. It refers to total size of the audience for a set of ads or an entire campaign.
3. It refers to the total number of unique people exposed to a medium during a given period of time.
4. It refers to the duration of an advertising message or campaign over a given period of time
- c. It refers to the total number of unique people exposed to a medium during a given period of time.