Q. Which of the following is not the conditions necessary for the achievement of sustainable competitive advantage (SCA)? (Solved)
1. The perceived difference results from cheaper price
2. The customer consistently perceives a positive difference between the products and services offered by a company and its competitors.
3. The perceived difference results from the company's relatively greater capability.
4. The perceived difference persists for a reasonable period of time.
- a. The perceived difference results from cheaper price