Q. What are the main differences between marketing in a 'corporate setting' and an 'entrepreneurial' one? (Solved)
1. Lack of resources; lack of brand name; difficulties in making contacts.
2. Greater emphasis on personal selling and personal networking.
3. Faster decision making; more personal responsibility.
4. Better profit margins; lower costs and greater flexibility.
- a. Lack of resources; lack of brand name; difficulties in making contacts.