Top 80+ Solved Television Journalism MCQ Questions Answer

From 46 to 57 of 57

Q. USP refers to

a. unique sales promotion

b. unique salary proposition

c. unique selling proposition

d. unique sales proposition

  • c. unique selling proposition

Q. An element of copy above the body that trumpets the important content to come.

a. slogan

b. headline

c. lead

d. logo

  • b. headline

Q. A light story used at the end of a newscast

a. kicker

b. pad copy

c. feeds

d. filler

  • a. kicker

Q. When text is highlighted to create a hyperlink, the Insert Hyperlink dialog box is used to-------------

a. choose the particular location of the slide, file, or web site for the link

b. create action buttons

c. number links

d. rearrange the link order

  • b. create action buttons

Q. Drift in marketing communication strategy is caused by -------------

a. new products

b. competitors

c. insufficient attention to communication strategy

d. changing consumer tastes

  • c. insufficient attention to communication strategy

Q. When planning marketing communication, events are scheduled -------------

a. randomly

b. sequentially

c. in rough order

d. in parallel

  • b. sequentially

Q. Communication strategy should always be -------------------

a. media oriented

b. audience oriented

c. customer oriented

d. product oriented

  • b. audience oriented

Q. Another name for interpersonal communication is ------------------

a. mass communication

b. face to face communication

c. dyadic communication

d. virtual reality

  • c. dyadic communication

Q. Which of the following is an example of mediated communication?

a. a newscaster delivers the weather report

b. two friends gossip with one another

c. students work on a class project together

d. a politician addresses a nominating convention

  • a. a newscaster delivers the weather report

Q. Appropriate movie file formats include -------------

a. asf and avi

b. mpeg

c. wma and dvr-ms

d. jpeg

  • a. asf and avi

Q. What should be done for Search Engine Optimisation?

a. frequency and priority of site in search

b. hosting content in search engine

c. developing a search engine

d. none of the above

  • b. hosting content in search engine
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