Top 80+ Solved Television Journalism MCQ Questions Answer
Q. USP refers to
a. unique sales promotion
b. unique salary proposition
c. unique selling proposition
d. unique sales proposition
Q. An element of copy above the body that trumpets the important content to come.
a. slogan
b. headline
c. lead
d. logo
Q. When text is highlighted to create a hyperlink, the Insert Hyperlink dialog box is used to-------------
a. choose the particular location of the slide, file, or web site for the link
b. create action buttons
c. number links
d. rearrange the link order
Q. Drift in marketing communication strategy is caused by -------------
a. new products
b. competitors
c. insufficient attention to communication strategy
d. changing consumer tastes
Q. When planning marketing communication, events are scheduled -------------
a. randomly
b. sequentially
c. in rough order
d. in parallel
Q. Communication strategy should always be -------------------
a. media oriented
b. audience oriented
c. customer oriented
d. product oriented
Q. Another name for interpersonal communication is ------------------
a. mass communication
b. face to face communication
c. dyadic communication
d. virtual reality
Q. Which of the following is an example of mediated communication?
a. a newscaster delivers the weather report
b. two friends gossip with one another
c. students work on a class project together
d. a politician addresses a nominating convention
Q. Appropriate movie file formats include -------------
a. asf and avi
b. mpeg
c. wma and dvr-ms
d. jpeg
Q. What is the name of the popular software used fro creating 2D animation for use in webpages?
a. flash
b. premier
c. page maker
d. photoshop
Q. What should be done for Search Engine Optimisation?
a. frequency and priority of site in search
b. hosting content in search engine
c. developing a search engine
d. none of the above