Top 350+ Solved Social Media Analytics (SMA) MCQ Questions Answer
Q. Which of the following is required by K-means clustering?
a. defined distance metric
b. number of clusters
c. initial guess as to cluster centroids
d. all of the mentioned
Q. Point out the wrong statement.
a. k-means clustering is a method of vector quantization
b. k-means clustering aims to partition n observations into k clusters
c. k-nearest neighbor is same as k-means
d. none of the mentioned
Q. Which of the following combination is incorrect?
a. Continuous – euclidean distance
b. Continuous – correlation similarity
c. Binary – manhattan distance
d. None of the mentioned
Q. Which of the following ways can be used to represent a graph?
a. Adjacency List and Adjacency Matrix
b. Incidence Matrix
c. Adjacency List, Adjacency Matrix as well as Incidence Matrix
d. No way to represent
Q. Which of the following function is used for k-means clustering?
a. k-means
b. k-mean
c. heatmap
d. none of the mentioned
Q. Social networks are great distribution channel for ___________
a. Customer feedback
b. Viral Content
c. exclusive coupons
d. marketing messages
Q. Two increasingly important ethical aspects of social media are
a. Ratings and traffic.
b. Transparency and privacy.
c. Identity and honesty.
d. Virtue and virality
Q. Larger Social n/w ing sites ____________
a. will force niche social n/w sites out of business.
b. sets social media trends
c. expected to see declining growth rate
d. better fit for non profit organizations
Q. WHICH SOCIAL NETWORK DOES NOT OFFER ANALYTICS?
a. Facebook
b. Instagram
c. LinekIn
d. None of Above
Q. Which of the following is NOT a fundamental area of change regarding people's media habits?
a. Communication.
b. Conversation
c. Collaboration
d. Choice
Q. WHICH SOCIAL NETWORK DOES NOT PROVIDE USERS WITH SELFIE FILTERS?
a. Facebook
b. Instagram
c. LinekIn
d. twitter
Q. WHAT IS THE LARGEST GLOBAL SOCIAL NETWORK (BY TOTAL ACTIVE USERS)?
a. Facebook
b. Instagram
c. LinekIn
d. twitter